Similar demands for the research of new materials urged a young printer from Starkey in the United States to follow in the footsteps of Parkes. John Wesley Hyatt had read a Phelan and Collander poster in Albany, New York, announcing a prize of $ 10,000 for anyone capable of producing a new material which could replace the ivory used for billiard balls, which was becoming scarcer. So from 1863 Hyatt threw himself head-first into the search for “artificial ivory” or any new material which could meet the industrial demands. In 1869 he was successful with a compound with a base of cellulose nitrate, just as Parkes had been before him. Celluloid was thus born and patented on 12th July 1870. The first factory of this new artificial plastic was called Albany Dental Plate Company and was founded in 1870. Its name is due to the fact that one of the first uses of Celluloid was to make dental impressions and dentists were happy to replace expensive vulcanized rubber with it. Two years later the Dental Plate Company became the Celluloid Manufacturing Company with a factory at Newark, New Jersey. This was the first time - 1872 - that the term Celluloid appeared (derived obviously from Cellulose) a trade mark destined to have great success in the following years becoming a common name in the design of plastic materials with a cellulose base and other materials.